People in email marketing know that aesthetics is a major factor in the effectiveness of the message and the ability to drive the desired action. However, the large and improperly sized images can be a problem for the load time of the emails, the delivery rate, and the experience of the users. Visit here, commercepro.capcut.com/resource/batch-resize-images-online, to learn the art of resizing images for digital marketing via email.
Why Image Size Is Important in Email Marketing
People before diving into the resizing process, it’s important to understand why image size matters in email marketing:
Faster Load Times
Everyone knows that big pictures take time to load, and this will not be good for the user experience when receiving emails. Research shows that 47% of users expect an email to load in two seconds or less. This means that recipients can leave the email before it even fully loads due to slow loading time.
Mobile-Friendly Design
People should know that it is worth noting that a good proportion of emails are sent on mobile devices. Large images may distort the format on the small screen or force the recipient to scroll horizontally, which is not very pleasant.
Guidelines for Reducing Image Size for Email Marketing
To ensure your images are optimized for email marketing, consider the following tips:
Recommended dimensions
The dimensions may vary depending on your design, so it’s a good practice to keep images within the following guidelines:
- Header Images
Around 600–800 pixels wide
- Body Images
300–600 pixels wide
- Product Image
500-800 pixels wide for eCommerce campaigns
Mobile Optimization
Ensure that images are not larger than 600 pixels wide because they will not fit onto mobile screens.
Optimize Image File Size
Sending large image files in your email can make your email bigger and thus more likely to be rejected or take a long time to load. What is being sought here is an opportunity to minimize the size of the file while at the same time maintaining quality.
Use the Right File Format
Different image formats offer different benefits:
- JPEG
Most suitable for photos or images with many colors because it offers good quality with a small file size.
- PNG
Perfect for the use of logos, icons, and images sliced from the original context with alpha transparency.
- GIF
Good for simple graphics or animated images, however, do not overuse animated GIFs in email marketing since they may be annoying.
Software to Assist in Resizing Pictures for Email Marketing
Several tools make resizing images for email marketing campaigns quick and easy:
CapCut Commerce Pro
CapCut Commerce Pro provides a simple way to resize images for multiple products, with features for dimension changes for email marketing. It has other features such as AI that enable it to change the size of the image and still produce the best quality.
Canva
Canva is a design tool that has integrated templates that are designed for use in email marketing. You can upload your images, crop them to the right size, and optimize the image size for better loading. This works because Canva also has pre-made email headers and promotional images that you can use to further lessen your workload.
Adobe Photoshop Express
The more professional features of Adobe Photoshop Express include different tools for changing and optimizing the size of the picture. Using Photoshop, one can resize images, crop them, change quality, and save the images in the right format for email marketing.
Conclusion
Reducing the size of images used in email marketing campaigns is an important process for designing good and effective emails. Using dimensions, file size, and format you can make your images load faster, be professional, and display properly on different devices. CapCut Commerce Pro, Canva, Adobe, and Photoshop, can be used tools to simplify the task.
